How many times have your usb cables tangled, frayed, and been rendered useless? Probably too many to count. It seems like I should have plenty of cables by now -- they give you one with every device, not to mention the ones I’ve bought on my own, or the ones that come with accessories, etc. So why am I always struggling to find one, let alone one that works reliably? It’s because in the past these cables have been an afterthought, a cheap way to get power from your outlet to the real show stopper, your phone. There have been other good cables in the past where people specifically set out to create a quality cable, but they all suffered from their own issues. If the cables were too rigid they had to sacrifice comfort and useability and could be susceptible to breaking. Too much give and they would be susceptible to that all familiar tearing. The USB93 uses what’s actually a very simple solution to utilize the benefits of both cables without any of the downsides. The braided nylon cable is tough and tangle free, and the adjustable socket joint means that you can orient your cable any way that you need without risking the wear and tear associated with that on regular cables. The Indie Go Go is already well past being funded, but it’s not too late to jump in and get in on the action.