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This high-tech top of the line fitness tracker used to cost anywhere from $500 to $1,000, but thanks to a recently unveiled subscription model, it could be yours for only $30 a month. To be frank, the Whoop Fitness Tracker isn’t for everyone, only those who need the top of the line product and won’t settle for anything less. It has a lot of features that your average person won’t use, but for athletes, like Michael Phelps, Mike Mancias and Lawson Craddock who all use the tracker, it can be a must have. The tracker logs your biometrics 24/7 and intelligent software gives you actionable information translated from those metrics. For example, it will use your calories burned, time active, and heart rate to compile a personalized “day strain” profile, and measures, for example, your resting heart rate for your personalized recovery score. It makes it easy to target areas for improvement without sifting through and comparing raw data without context.