This high-tech top of the line fitness tracker used to cost anywhere from $500 to $1,000, but thanks to a recently unveiled subscription model, it could be yours for only $30 a month. To be frank, the Whoop Fitness Tracker isn’t for everyone, only those who need the top of the line product and won’t settle for anything less. It has a lot of features that your average person won’t use, but for athletes, like Michael Phelps, Mike Mancias and Lawson Craddock who all use the tracker, it can be a must have. The tracker logs your biometrics 24/7 and intelligent software gives you actionable information translated from those metrics. For example, it will use your calories burned, time active, and heart rate to compile a personalized “day strain” profile, and measures, for example, your resting heart rate for your personalized recovery score. It makes it easy to target areas for improvement without sifting through and comparing raw data without context.

Wired named this as the Sports Gear of the Year in 2017 and we can definitely see why. Vollebak's Solar Charged Jacket is crafted from a highly responsive material that can be made to glow and light up in the dark by drawing on it with a light source. You can use your iPhone torch or a flashlight to create designs on the surface that will glow like kryptonite as soon as you take it into the dark. Aside from this, the jacket performs great as a real world insulator and is waterproof, stretchy, highly breatheable and super comfortable to the touch. A little pricey at $350, this is a one of a kind piece that will sure to turn heads.

Graphene is one of the most indestructible and incredible materials known to man; in fact it was actually discovered by Nobel Prize winners in 2010 so you know this is a legit material. Vollebak has taken this fabric and created a ten layer composite that is touted as being more bulletproof than steel and used it to coat their jackets for this upcoming experimental prototype. Each jacket - which comes exclusively in a black Graphene - is one part coat, one part science experiment and one part beta testing of one of the most exciting fabrics being used in menswear. The jacket will launch in the summer of 2018 and the waiting list is currently open on Vollebak's website.

Vans has been around since 1966 and has continued to push the envelope on fashion forward shoe design and thinking. With their unveil of the Slip-On Lite and Authentic Lite, they are aiming to give you their most comfortable offering yet. Using a quilted textile construction, an increase in flexibility and an overall reduction in weight, these slip ons are truly unique and feel as comfortable as a pair of wool socks. Available in black and covert green and shipping now, these are the perfect pairing for your summer look.

This one is for anyone that grew up watching Kelly Slater crush waves and revolutionize surfing. His new clothing company Outerknown has just released a new surf trunk modeled after the ones that Kelly used to compete in. The short is made from 4.9 ounce recycled-polyester fabric and features a 4-way stretch and PFOA-free water-repellency to help you dry quickly. Like all of Outerknowns other offerings, these are crafted using sustainable practices so you can feel good wearing them. Available in five different colors and shipping now, these are the perfect performance trunks for the modern active man.